CASL includes 5 Types of Consent:
- Express Consent: individuals grant conscious permission to email them.
- Implied Consent: Existing Business Relationship - customers and near-customers as well as individuals who express interest in your product/services.
- Implied Consent: Existing Non-Business Relationship - same as above but for charities, not-for-profits, Associations and Clubs.
- Implied Consent: Conspicuously Published / Referred - referred to as the B2B clause for individuals who publicly display their email address and their title (role)
- Personal: relatives