Canada | CASL  |  Electronic Messaging

Sending

CASL defines what details must be included in every message sent.

  1. Company name and mailing address
  2. A contact name and 2 ways to reach that person
  3. A working unsubscribe mechanism

A working unsubscribe is defined as:  A) Being able to unsusbcribe in 2 clicks or less.  B) Being removed from that list within 10 business days