A comprehensive process with integrated technology and knowledge based staff training to ensure that your organization's email marketing practices are compliant with the stringent laws. We know the law. We know what CASL and the CRTC are looking for in terms of process.
Based on the 5 Stages of CASL Compliance:
- Pre-Assessment - what are your current electronic messaging practices
- Design - generate a gap report and design a program to close the gaps
- Document - create your Electronic Messaging Policies & Procedures manual
- Track - set up data tracking to track consent and suppression dates
- Train - create training materials and run staff training sessions
And we have impressive technologies to track real-time status changes of everyone interacting with your brand online.