Canada | CASL  |  Electronic Messaging


CASL includes 5 Types of Consent:

  1. Express Consent: individuals grant conscious permission to email them.
  2. Implied Consent: Existing Business Relationship - customers and near-customers as well as individuals who express interest in your product/services.
  3. Implied Consent: Existing Non-Business Relationship - same as above but for charities, not-for-profits, Associations and Clubs.
  4. Implied Consent: Conspicuously Published / Referred - referred to as the B2B clause for individuals who publicly display their email address and their title (role)
  5. Personal: relatives

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